Founded in 1869 by District Attorney Walter Murray, The Tribune is San Luis Obispo’s longest-running business and one of the oldest in the county. What began in a small print shop near Mission Plaza has grown into a trusted news source serving the Central Coast for over 150 years. Now owned by McClatchy, a leading national media company, The Tribune continues to uphold its motto: People you know, the paper you trust.
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With a readership of more than 96,000 on Sundays and an average of 4 million monthly page views online, The Tribune provides in-depth coverage of San Luis Obispo County and its vibrant communities. Our audience is highly engaged, educated, and connected, and we remain committed to delivering the news that matters most to them.
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Beyond reporting, The Tribune is deeply rooted in the community—supporting local events like the California Mid-State Fair, Festival Mozaic, and City to the Sea Half-Marathon, and partnering with organizations such as the Food Bank, Alzheimer’s Association, and the San Luis Obispo Literacy Council.
From breaking historic stories—like being the first paper to report a Japanese submarine attack off the California coast in 1941—to championing local journalism today, The Tribune remains a proud fixture of San Luis Obispo life.
Best of the Central Coast Producers
Best of the Central Coast is powered by Best of Programs, a product of NERUS Strategies, LLC. The NERUS Strategies LLC mission is to explore ideas that translate quickly to a profitable experience. From better ways to target and reach your market, to helping define Best Of events and special sections, to best practice pricing and marketing. NERUS Strategies LLC is a privately held corporation and is independent from The Tribune.